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上班天天說英語,輕鬆駕馭國際會議:擴大詞彙、增進口說能力、加強翻譯,實用會展英語一網打盡!

上班天天說英語,輕鬆駕馭國際會議:擴大詞彙、增進口說能力、加強翻譯,實用會展英語一網打盡!

出版社: 崧燁文化
出版日期: 2023/03/01
ISBN-13: 9786263571402
書店 1






內容描述


會展規劃×展場預定×商業談判×展覽開幕

剛出社會的菜鳥不想讓公司丟臉?
初出茅廬的新鮮人想讓老闆看得上眼?
談判現場想要在外國廠商面前有好表現?
千萬別因為英語能力差而讓自己職業生涯受限!

不管你想單打獨鬥,還是結伴同行,
口說翻譯,全方位英語練習題就靠這一本!

  ▎必備單字
  針對商業展覽中經常使用的英文單字進行整理歸納,提供英翻中及中翻英的英文單字練習。不會就背,將單字刻入基因裡,不同語言環境也能快速切換,腦袋不喊卡!

  ▎閱讀提升
  實際運用展場英語之前,先來看看其他人都怎麼說。一邊看一邊大聲唸出來,熟悉展場英語單字,還能培養語感。反應快速,表達更流利!

  ▎翻譯訓練
  中翻英,英翻中,翻來翻去總有微妙的語意變化。本書編寫實用的商業短文,可隨意選擇練習自己能力不足的部分。讓你在電子郵件或公文書寫上,寫出正確又精準的語句。

  ▎口譯練習
  能讀、能聽、能寫,你還要能說!
  本書設計兩人對話練習,可以先從跟著書本例句練習對話的簡單步驟做起。針對不同的情景,本書也安排不一樣的情節設定,讓讀者可以和同伴進行角色扮演,模擬可能在商業展覽上出的任何突發狀況,無論是協調談判、展場規劃、行程預定還是檢討總結,得心應手不驚慌。

本書特色

  本書針對商業展覽的流程,包括:策劃、預定、聯絡贊助商、租借、酒會、會後總結……等,分為十五個章節,每個章節又分成翻譯與口說兩大部分。強化口說語翻譯的英語技巧訓練,幫助讀者擴大單字詞彙,靈活運用英語交際能力,順利開展國際事務!


目錄大綱


Chapter 1 Enquiring about Holding a Conference會議諮詢
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Role-play

Chapter 2 Booking an Event招展商會展預訂
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 3 Event Planning and Budgeting會展策劃與預算
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 4 Providing Exhibit Information提供展覽資訊
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 5 Visiting Foreign Exhibitors拜會贊助商
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 6 Negotiating on Exhibiting Space展位談判
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 7 Hiring A Stand申請展位
Section 1 Interpretation Activities
A. Sentecce Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 8 Personal Sales Calls銷售拜訪(電話)
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Role-play

Chapter 9 Hiring People and Loaning Properties租借物品/租用人員
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 10 Safety and Security Service安保服務
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 11 Helping with Post-Conference Logistics會後物流服務
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 12 Opening and Reception開幕與酒會
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Sample Closing and Thank-you Speech
D. Functional Expressions
E. Speaking Up
F. Role-play

Chapter13 Attending the Event參加展會
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 14 Reserving Post Conference Tours會後旅遊預訂
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play

Chapter 15 Event Review Meetings會後總結
Section 1 Interpretation Activities
A. Sentence Interpretation
B. Passage Interpretation
Section 2 Speaking Activities
A. Specialized Terms
B. Sample Conversation
C. Functional Expressions
D. Speaking Up
E. Role-play


作者介紹


作者簡介

吳雲

  嘉義人,擁有外語及企管雙學位。目前旅居美國,熱衷於跟各國人進行語言交流。有很多興趣,其中一項是幫各種展覽評分,最高五顆星,但還沒給過。






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